Every project begins with research. I dive into understanding the problem, the audience, and the competitive landscape. Research helps me uncover insights that guide creative decisions and ensures that my solutions are grounded in strategy, not just aesthetics.

Once I have a clear understanding of the challenge, I move into sketching and visual exploration. This stage is about generating a wide range of ideas quickly, testing different directions, and finding unexpected ways to bring the concept to life.

After identifying the strongest concepts, I move into refining. This involves polishing the visuals, strengthening the messaging, and making sure every element serves the overall goal. I iterate carefully to balance creativity with clarity and impact.

The final step is delivering a finished product that is not only visually strong but also strategically aligned. I ensure that the work is cohesive, intentional, and ready to make a real connection with its audience.