tbh
Brutally Honest Dating App
Imagine you’re dating someone, and everything seems perfect…until three dates in, you find out they “don’t believe in showering” or think texting back within a week is “too clingy”. TBH skips the surprises and puts red flags front and center, so you know what you’re getting into before you waste your time. But it’s not just about calling out the bad, it's a chance to be your most authentic self, because honesty is sexy.
Scope of work
UX/UI, name and logo, copywriting
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If the keys to a successful relationship are communication and honesty, how can potential couples get to deeply know each other quickly before officially dating?
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TBH is the dating app to go to if you’re prioritizing knowing someone’s red flags before deciding to date them.
Playful copywriting makes brutal honesty feel like a roast, not a personal attack. Without it, the app would just be mean — and nobody sticks around for that. Playfulness keeps the insults sharp, funny, and weirdly lovable, making users want to laugh and stay.
Copywriting
