nüm nüms
Candy Flavored Dressing
For kids, eating healthy may feel like a chore. Every day, they’re told to eat more veggies, but let’s be honest, sometimes they just don’t hit the spot. This candy-flavored dressing transforms ordinary vegetables into a treat, making healthy eating feel fun instead of forced. With flavors inspired by your favorite sweets and made from natural, wholesome ingredients, Nüm Nüms turns every bite into a little moment of joy, because why shouldn’t eating well taste amazing?
Scope of work
Package design, Art direction, copywriting, name & logo, advertising.
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How can I transform an off-putting task for kids such as eating all their veggies into a delicious gastronomical experience that suits their palette?
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Nüm Nüms is a line of candy flavored dressing that disguises that yucky vegetable taste with familiar sweet flavors while using just natural and healthy ingredients.
When creating ads for Nüm Nüms, I challenged myself to find a way to effectively advertise the product without showing a picture of it. This pushed me to focus on strong storytelling, clear messaging, and creative visual metaphors to capture the brand’s personality and purpose. Solving this challenge demonstrates my strength as a designer — it shows that I can communicate an idea powerfully without relying on obvious visuals, and that I can build brand awareness through concept-driven, thoughtful design.
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