cooper’s hill cheese chase
The Cheese Rolling Festival is one of the most famous and bizarre events in the UK, held annually in Cooper’s Hill near Gloucester, England. Participants in men’s and women’s categories chase a circular Double Gloucester cheese down Cooper’s Hill. The nine-pound wheel of cheese is tossed into the air by the cheese master to start the competition. The cheese bounces its way down the 200-yard-long hill at a speed of 70 miles per hour while competitors chase after it. Whoever makes it to the bottom of the hill first, wins the coveted title of cheese champion.
Scope of work
Branded collateral, copywriting, digital presence, advertising
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Will designing an official brand for one of the world’s most exciting yet chaotic events attract an even broader audience?
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The Cooper’s Hill Cheese Rolling Race is famous worldwide, but it doesn’t really have a clear brand, which is a missed opportunity. With proper branding, it’s easier to attract big sponsors, sell merch, and get organized media coverage that could help it grow.
AI Generated Prompt: Sports mascot costume, orange and green mouse, green nose, forest background
OOH Signage at St. Pancras Station, London
Guerrilla ad
AI Generated prompt: Bench made of cheese against a white wall, outdoors
